University Marketing and Communications

Logos

For questions regarding appropriate logo use or to have logos sent to a preferred vendor, please contact Catharine Harned at 419.530.5548 or by emailing catharine.harned@utoledo.edu.

Logo Basics

UTMC logo

UToledo Medical Center is the primary logo. It is to be used when promoting:

  • overall brand
  • hospital
  • service lines

The logo consists of the UT shield icon, typography and color ‘fin’.

The icon and typoography appear on a UTMC blue color field or dark gray color field.

The logo aligns flush to the right edge of the document.

The UT shield accompanies the UTMC logotype.

The UT shield can not appear in blue in the healthcare space. (legal issue)

Example CTAs:
“Learn more about osteoporosis."
“Visit utmc.utoledo.edu to learn more.”

   
UTP logo    

UToledo Physicians logo is for use in physician marketing (advertising, collateral, digital)

The logo consists of the UT shield icon, typography and color ‘fin’.

The icon and typoography appear on a UTMC blue color field or dark gray color field.

The logo aligns flush to the right edge of the document.

The UT shield accompanies the UTP logotype.

The UT shield can not appear in blue in the healthcare space. (legal issue)

Example CTAs:
“Call for an appointment.”
“Schedule an appointment today.”


   

UTMC Logo Variations

   

UTMC logo has five variations. Following are criteria for using each variation.

   
UTMC full color with fin logo
full-color with fin

Full-color with fin

  • medium: advertising, literature, signage, identity
  • placement: logo mark bleeds off the right edge of the live area
  • output: full-color

Download

   
UTMC 1 color with fin logo
1-color with fin (70% black)
   

1-color with fin (70% black)

  • medium: advertising, literature, signage
  • placement: logo mark bleeds off the right edge of the live area
  • output: black and white

Download

   
UTMC Reverse without fin logo
Reverse without fin (100% black)
   

Reverse without fin

  • medium: advertising, literature, signage, identity, merchandise
  • placement: logo mark is reversed out of a solid color and appears as white
  • output: color or black and white

Download

   
UTMC 1 color outlined shield logo
1-color outlined shield without fin (PMS 294)
   

1-color outlined shield without fin (PMS 294)

  • medium: white coats, email signature, return addresses when on white, when locked up with UToledo logo (also will be outlined shield). Other special uses to be approved by UToledo Marketing Strategist, Catharine Harned.
  • placement: logo mark is printed in PMS 294 on a white, PMS 116C or 108 U background or very light background color
  • output: color

Download


   

UTMC Logo + Department Names

UTMC Department cobalt logo    UTMC Department charcoal logo   

UTMC logo can be paired with department names for application on branded colored wearables.

Please request artwork from UToledo Marketing Strategist, Catharine Harned.

Typography for the department name

  • Alright Normal LP
  • Upper/Lower case
  • Flush left align department with UTMC logotype
  • The top edge of the department name aligns is approx .125 – .25 beneath the base of the UToledo shield.


   

UT Physicians Logo Variations

   

UTP logo has five variations. Following are criteria for using each variation.

   
UTP logo
full-color with fin
   

Full-color with fin

  • medium: advertising, literature, signage, identity
  • placement: logo mark bleeds off the right edge of the live area
  • output: full-color

Download

   
UTP 1 color with fin
1-color with fin (70% black)
   

1-color with fin (70% black)

  • medium: advertising, literature, signage
  • placement: logo mark bleeds off the right edge of the live area
  • output: black and white

Download

   
UTP Reverse without fin
Reverse without fin (100% black)
   

Reverse without fin

  • medium: advertising, literature, signage, identity, merchandise
  • placement: logo mark is reversed out of a solid color and appears as white
  • output: color or black and white

Download

   
UTP logo
1-color outlined shield without fin (PMS 294)
   

1-color outlined shield without fin (PMS 294)

  • medium: white coats, email signature, return addresses when on white, when locked up with UToledo logo (also will be outlined shield). Other special uses to be approved by UToledo Marketing Strategist, Catharine Harned.
  • placement: logo mark is printed in PMS 294 on a white, PMS 116C or 108 U background or very light background color
  • output: color

Download


   

Logo Placement

UTMC logo
   

UTMC blue fin against a white field

   
UTMC logo
   

1/c, 70% gray fin against a white field

   
UTMC logo
   

White (reversed out) icon and typography against a UTMC blue solid field.

(NOTE: This treatment is used on the back panel of brochures as a sign-off)

Recommended minimum height is .5” (height of the shield)


   

Academic Affiliation and Clinical Partnerships

Partner logos would appear equally weighted connected by a thin vertical rule. College logos out be used with outlined shield whenever paired with a healthcare logo.

UTMC and COMLS logos UTMC and College of Nursing logos UTMC and College of Health and Human Services logos UTMC and Toledo Clinic logos
Last Updated: 5/13/21