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Digital Marketing

Bachelor of Business Administration (BBA)

Digital marketing at UToledo
Work with real clients on real projects. Keep up with current trends. Learn the latest strategies and tools.

Digital marketing at UToledo
Work with real clients on real projects. Keep up with current trends. Learn the latest strategies and tools.

Digital Marketing Bachelor's Degree Overview

Digital marketing — using digital media to reach consumers — is constantly evolving. New technologies change the way companies interact with customers.

Employers in this quickly growing field want marketing pros who can stay abreast of the latest trends.

The accredited University of Toledo’s College of Business and Innovation is one of the best in the U.S. Our expert faculty in the digital marketing program stays on top of current developments and continually updates curriculum.

Digital marketing undergraduates learn “soft” skills like communication, leadership and critical thinking as well as the basics of:

  • Digital and conventional media (including social and mobile media)
  • Marketing strategies and analytics
  • Website design and management
  • Information technology

Concentrations

  • Digital technology
  • Digital marketing applications

Digital Marketing Bachelor's Degree Highlights

  • One of the country’s best business schools. UToledo’s College of Business and Innovation is nationally ranked. It offers 13 bachelor of business administration majors. Any of them can be added as a minor to your digital marketing degree.
  • Learn by doing. Our digital marketing curriculum focuses on skill-building and projects with real business and nonprofit clients.
  • A constantly updated curriculum. UToledo is proud of our program’s flexibility. Students learn the skills and knowledge they need in both marketing and information technology. We emphasize breakthrough innovations in the field.
  • High-tech labs. You’ll find all the tools you need to master digital media and marketing — software, technology and more.
  • Expert faculty. Those who teach in the digital marketing program publish in the Harvard Business Review, Journal of Marketing and other leading journals. Associate professor Iryna Pentina has authored more than 80 scientific publications in the areas of internet marketing and retailing, social media marketing and online consumer behavior.
  • Outstanding advisers and mentors. Get personalized attention from dedicated career counselors. They'll help you find valuable digital marketing internships and choose relevant classes.

Career Opportunities

UToledo business staff and faculty work hard to help students find rewarding careers. We have an 85% job placement rate for our graduates, who find work as:

Online marketing manager Email marketing manager
Social media specialist E-commerce web strategist
Search engine optimization specialist Graphic designer
Mobile marketer Digital strategy development and execution professional
Content marketing manager  

Digital Marketing Bachelor's Degree Plan of Study

UToledo’s digital marketing curriculum is project- and skills-based. Our students work with real clients. We update our curriculum continually and stay abreast of new breakthroughs in the field.

Digital Marketing Bachelor’s Degree Sample Courses

  • E-Commerce and Network Technology
  • Web Design and Data Analytics
  • Internet Marketing
  • Social Media Marketing

View Plan of Study

Internship Opportunities for Digital Marketing Bachelor's Degree

More than 85% of UToledo business students complete an internship. Many start as early as their second years, and  many finish more than one. Our Business Career Programs office supports students as they look for opportunities and has connections across the country.


Want More Information?


Digital Marketing Bachelor's Degree

4-year program

Program Availability

 On Campus
* Also available as a minor

Program Quick Links

View Admission Requirements
Department of Marketing and International Business
College of Business and Innovation
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Last Updated: 3/6/2021