Celebrating March Madness and the impact of college hoops
March 26, 2013On the March, 2013 edition of "The Relevant University," host Larry Burns, vice president for external affairs at The University of Toledo, embraces March Madness and explores how success in the NCAA college basketball tournament translates into brand recognition for the institution.
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In this month's episode:
Tod Kowalczyk, head UT Men's Basketball Coach, talks about collegiate athletics as an important part of the student experience.
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Kris Kassel, associate athletic director of external operations at Gonzaga University, explains how deep runs in the NCAA tournament have brought name recognition to the small school in Washington.
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Charlie Metzger, executive vice president and chief marketing and communications officer for Palace Sports and Entertainment, shares the details of hosting NCAA tournament games.
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Dr. Khaled Shahrour, assistant professor of urology at The University of Toledo Medical Center, provides information about the significant increase in a specific medical procedure for men each year right before the tournament.
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