Curriculum
General Communication
| Applied Communication Classes: 8 hrs minimum | ||
| COMM 2100 | News Writing | 4 |
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Theory and practice of news writing as journalistic discourse. Emphasis on news style and values, story structure, types of stories. Ethics, taste and rudiments of law integrated throughout. Prerequisite: 30 hours, Type 20 wpm, pass grammar/spelling/punctuation test, 2.5 GPA
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| COMM 2120 | Information Gathering and Reporting Methods | 4 |
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Introduction to methodology of inquiry using primary sources, critical thinking skills, fact discrimination, interviewing, listening skills, data collection including electronic methods. Writing of originally researched stories for newspaper organizations. (Comm. 2400 recommended) Prerequisite: COMM 210
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| COMM 2150 | Editing and Graphics | 4 |
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Introduction to Writing, Editing, Design approach in editing newspapers, newsletters, electronic and similar publications. Fundamentals of desktop publishing, copy editing, headline writing, typography, layout, design, use of photos, illustrations. Prerequisite: COMM 2100
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| COMM 2600 | Public Presentations | 3 |
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Applies the principles of informative and suasory discourse in the construction and delivery of public presentations.
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COMM 2630 |
Visual Communication | 4 |
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Instruction and laboratory experience in applying the principles of visual communication to human communication contexts including public relations releases, newsletters, direct mail, and electronic media.
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| COMM 3610 | Speech and Publicity Writing for Public Relations | 3 |
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Study and practice in developing speeches for others. Theory and practice of composing publicity materials using public relations standards.
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| COMM 3710 | Public Relations | 3 |
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Introduction to public relations principles, planning and methods in business government, educational institutions, community organizations, etc. Students analyze PR practices and strategies of selected clients.
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| COMM 3810 | Group Communication | 3 |
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Theory and Practice of Group Communication variables with an emphasis on problem solving approaches.
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COMM 4810 |
Nonverbal Communication | 3 |
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Survey, analysis and application of research in Nonverbal Communication variables and phenomena.
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| Conceptual Communication Classes: 8 hrs minimum | ||
| COMM 3290 | Media Management | 3 |
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The study of electronic media systems from an operations perspective. Course includes: programming, marketing, production and ethical considerations. Prerequisite: COMM 2000
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| COMM 3820 | Persuasion Theory | 4 |
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Examination of the theory and practices used in persuasive communication in public presentations, advertising, sales, and political campaigns
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COMM 3840 |
Interpersonal Communcation | 4 |
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Review and application of interpersonal communication theory and research in a variety of one-to-one social contexts.
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| COMM 3850 | Research Methods in Human Communication | 3 |
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Introduction to qualitative and quantitative methods in human communication research. Focus on evaluating and interpreting research reports in public relations and other professional settings.
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COMM 3860 |
Culture and Communication | 4 |
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A study of the relationships between and among culture, behavior, language, and perception. Specific attention directed to selecting, using and reacting to language.
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| COMM 4210 | Electronic Media Research | 3 |
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Anexamination of research done for the electronic media. Included: radio and television ratings, music research and the role of consultants. Prerequisite: COMM 2000
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| Professional Experience Classes | ||
| COMM 4930 | Field Study | 1-3 |
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Extended field study of community organization appropriate to student's "Interest Area." Culminates in formal report to include solution to organizational communication problem. Includes presentation of portfolio. (Alternative to Internship) Prerequisite: Consent of department chair.
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| COMM 4940 | Communication Internship | 1-3 |
| Professional training in communication relating to newspaper work, public relations, broadcasting etc. Arrangements with the appropriate communication organization must be made in consultation with the internship director prior to enrollment. Prerequisite: Consent of department chair. | ||