Building Business with Facebook
Facebook is the world’s largest social network with more than 500 million users. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. As with any social media tool, marketers can use Facebook to expand their online footprints, directly engage with customers and prospects, and promote their brands. (Source: Hubspot.com)
You’ll learn how to harness the power of Facebook for:
- Branding
- Customer engagement and retention
- Driving traffic to your website
- Reputation management
- New customer acquisition
- Lead generation
- Understanding customer behavior
- Building better and stronger online connections
- Reaching your target markets where they spend time online
- Cost effective advertising
- Location-based promotions with Facebook Places
- Competitive research using Facebook search and Facebook Questions
- Showcasing the human side of your business
Whether you’re a professional, senior executive, small business owner, middle manager, or front line marketer, this fou r-hour, intensive, hands-on workshop will provide you with the practical information you need to use Facebook effectively to build your brand online, engage with customers and prospects, manage your reputation, increase traffic to your website, and acquire new customers.
Why Facebook?
- 50% of active Facebook users logon every single day and spend an average of 19 minutes a day on Facebook
- People spend over 700 billion minutes per month on Facebook
- More than 150 million active users currently access Facebook through their mobile devices
- Mobile Facebook users are are twice as active on Facebook than non-mobile users
- The average user has 130 friends and is connected to 80 pages, groups and events
- The average user creates 90 pieces of content each month
Why Now?
- If current projections hold, within 18 months, Facebook will overtake Google to become the most visited website in the world
- Facebook fan pages have increased from 4 million to 16 million as more and more business create professional Facebook pages to reach consumers
- Facebook updates are indexed in search
Interactive Marketing Initiative (IMI)
About This Workshop
Building Business with Facebook provides a practical and comprehensive training covering all aspects of using Facebook effectively. We will help you build out your Facebook personal profile and your Facebook company page; and show you how to find and invite people into your network. This in-depth, hands-on intensive training will leave you with the practical knowledge you need to integrate Facebook as a strategic marketing tool for reaching your business objectives.
In this intensive four-hour workshop you will learn how to:
- Develop a strategy for using Facebook to achieve your business objectives
- Build a compelling Facebook profile and understand why that matters
- Find and invite business acquaintances to join your Facebook network
- Create an engaging Facebook page for your business
- Create a Facebook vanity URL for your page
- Build out a content development plan for your company page
- Add administrators to your company page
- Use tools to schedule updates and share information
- Use Facebook search to develop competitive business intelligence
- Set your privacy settings to reflect the level of sharing you feel comfortable with
- Add your company’s blog to your Facebook page
- Add applications to your profile and page to add value to both
- Create a Facebook event listing to promote special events
- Connect your Facebook page to other social networks
- Connect with prospects and build new relationships
- Claim your Facebook Place
- Avoid making common mistakes on Facebook
Who Should Attend: Executives, small business owners, product marketing, online marketing, marketing communications, public relations, R&D, and human resource professionals who need to engage with online communities on behalf of their businesses and organizations.
Costs and Schedule:
The Building Business with Social Media workshop is scheduled for Saturday, October 23 from 8:00-12:00PM and costs $300 per person. Beverages and snacks will be included.
Participants in the IMI’s Internet Marketing Conference receive special discounts:
- Register for two workshops and pay only $558 (a savings of $42)
- Register for three workshops and pay only $807 (a savings of $93)
- Register for all four workshops and pay only $1060 (a saving of $140)
- Plus, if you sign up today you receive an additional 10%!
This seminar can be customized and conducted onsite to meet your organization’s specifications. For further information visit Utoledo.edu/business/IMI.