LaunchPad Incubation


Small Business Webinars


Basics for Small Business Owners

 A series from The University of Toledo Launchpad Incubation and the Minority Business Assistance Center




Small Business Basics: Intro to Branding

May 29th, 2020  at 11:00 am EST
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Speaker: Kristen Shinaver
Your brand tells a story. It covers everything; from the market you want to reach, the feelings you want to elicit, and the message you want to convey. It helps you stand out from your competitors and influences what your potential audience thinks about you. What does your current branding say about your business?


Past Webinars



Speakers: Kristen Shinaver and Crystal Glambin
-Watch the Replay-

How can you get your business story and goals out to the public, and in alignment with your internal and external audiences? A communication plan will help you prepare your messages, while taking all stakeholder views into account, and spread your message to different audiences effectively, and efficiently.

Leading Change in a Time of Crisis

Speaker: Crystal Glambin
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Leading your organization through a time of crisis requires focus on certain strengths like flexibility, and communication. While the speed of change is important, you must also ensure that your messaging to internal and external stakeholders is in alignment. During the webinar, we'll highlight strategies, and methods to guide companies in this changing business environment.


Social Media Marketing 

Speaker: Kristen Shinaver
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-Download the Slides-

Webinar to learn the basics of Facebook, Pinterest, Instagram, LinkedIn, and Twitter. Find the perfect platforms to reach your target market, the most effective content for attracting new customers, and more.


Last Updated: 5/20/20