University Marketing and Communications

Current Advertising Campaign

UTMC’s current “Open for You” advertising campaign was introduced in November 2020 and focuses on the hospital’s commitment to providing excellent care to the community.

The campaign launch included a new 30-second television spot, billboards, and print and digital advertising in local media.

“We want to be clear that we are open and ready to serve members of our community,” UTMC CEO Rick Swaine said. “As Toledo’s only independent hospital, we need the support of our neighbors to trust us with their healthcare needs and those of their family. If you need a specialist in cardiology, orthopaedics or urology, we’re open for you. If you or your family need medical care, our outstanding primary care physicians at the Comprehensive Care Clinic are open to care for you. And while I hope you don’t need it, we’re open for you in the event of an emergency.”

UTMC launched a second 30-second TV spot in September 2021.

Last Updated: 5/22/23