University Marketing and Communications

Colors

Color Palettes

Primary Palette

Gold
0/14/100/0
25/210/0
#FFD200
PMS 116C
PMS 108U

Cobalt
85/52/0/0
19/79/201
#134FC0
PMS 2175

Secondary Palette

UToledo Blue
100/70/0/40
0/62/126
#003E7E
PMS 294C
PMS 294U

Azure
53/2/1/0
59/178/241
#3BB2F1
PMS 298U

Sky
24/7/1/1
175/213/233
#AFD5E9
PMS 544U

Stone
20/8/7/0
202/217/225
#CAD9E1
PMS 643U

Accent Palette

75% Black
8/0/0/75
66/66/66
#424242
Pantone Cool
Gray 10

60% Black
8/0/0/60
102/102/102
#666666
Pantone Cool
Gray 8

Light Gray
20/15/16/0
189/187/181
#BDBBB5
PMS 420U


Color Palette Ratio

The UTMC’s gold and cobalt are the primary colors. Use the secondary and neutral palettes sparingly. In general, the primary palette should take up a minimum of 50% of the color of the design. The secondary palette should be around 35% and the neutral palette no more than 15%.

Last Updated: 3/1/21