University Marketing and Communications

Typography

Fonts

Primary Typefaces
Alright Normal LP and Jubilat are UTMC’s and UTP’s brand typefaces. Both can be used for print and interactive applications. Alright Normal licenses can be purchased directly from the type foundry at the link below. Jubilat can be licensed through Adobe Fonts, either as a free download via Adobe Creative Cloud or as a separate purchase.

Alright Font Example

Alright Normal LP


Jubilat Font Example

Jubilat


Alternate Typefaces
For limited use circumstances where access to Alright Normal and Jubilat is not possible, please use Source Sans Pro and Roboto Slab in their place. These typefaces are available for free through Google Fonts. Source Sans Pro is also available through Adobe Fonts as part of a Creative Cloud subscription.

Sources Sans Pro Font Example

Source Sans Pro


Roboto Font Example

Roboto Slab



 

Headline Styling

Headline 1
  • Size: 34 pt.
  • Leading: 31 pt.
  • Tracking: +10
  • Typeface: Alright Normal LP
  • Weight: Black
  • Case: Uppercase
Headline 2
  • Size: 21 pt.
  • Leading: 22 pt.
  • Tracking: +5
  • Typeface: Jubilat
  • Weight: Regular
  • Case: Upper/Lowercase
Headline 3
  • Size: 14 pt.
  • Leading: 13 pt.
  • Tracking: +5
  • Typeface: Jubilat
  • Weight: Medium
  • Case: Upper/Lowercase
Headline 4
  • Size: 11 pt.
  • Leading: 15 pt.
  • Tracking: 0
  • Typeface: Jubilat
  • Weight: Regular
  • Case: Upper/Lowercase
Headline 5
  • Size: 10 pt.
  • Leading: 12 pt.
  • Tracking: 0
  • Typeface: Alright Normal LP
  • Weight: Light
  • Case: Uppercase

 

Additional Styling

Subheadline 1
  • Size: 16 pt.
  • Leading: 18 pt.
  • Tracking: 0
  • Typeface: Jubilat
  • Weight: Regular
  • Case: Upper/Lowercase
Subheadline 2
  • Size: 12 pt.
  • Leading: 13 pt.
  • Tracking: 0
  • Typeface: Jubilat
  • Weight: Regular
  • Case: Upper/Lowercase
Topic of Literature
  • Size: 10 pt.
  • Leading: 12 pt.
  • Tracking: 0
  • Typeface: Alright Normal LP
  • Weight: Black
  • Case: Uppercase
CTA
  • Size: 11 pt.
  • Leading: 15 pt.
  • Tracking: 0
  • Typeface: Alright Normal LP
  • Weight: Light
  • Case: Upper/Lowercase
Intro body example
  • Size: 11 pt.
  • Leading: 15 pt.
  • Tracking: 0
  • Typeface: Alright Normal LP
  • Weight: Light
  • Case: Upper/Lowercase
Body copy example
  • Size: 9.5 pt.
  • Leading: 13 pt.
  • Tracking: 0
  • Typeface: Alright Normal LP
  • Weight: Light
  • Case: Upper/Lowercase
Body copy emphasized example
  • Size: 9.5 pt.
  • Leading: 13 pt.
  • Tracking: 0
  • Typeface: Alright Normal LP
  • Weight: Bold
  • Case: Upper/Lowercase
Last Updated: 3/1/21