The University of Toledo’s Path to Excellence

V. Reputation and Engagement


Improve and strengthen our national and international reputation, and improve ties at the local and regional levels.

  1. Increase UT’s position in U.S. News & World Report’s top 100 public, national, research university ranking, as well as in other national and international ranking systems appropriate to graduate and professional schools.
  2. Increase the national and international prominence of UT faculty, staff and administrators.
  3. Explore the feasibility of a globalization strategy that will help increase UT’s international reputation and improve its financial health.
  4. Develop and implement a community engagement strategy, including an Office of Community Engagement, with appropriate staffing, database and resources funded through reallocation of existing University resources.
  5. Establish UT’s image as a first-choice destination for high-achieving students.
  6. Monitor on-campus activities to maintain a safe environment for all students and employees.


UT's ranking in U.S. News & World Report among public, national universities 133 100 President, Provost, All Colleges, R&SP, MarCom, GR
Number of nationally ranked academic programs and departments 5 10 President, Provost, All Colleges, R&SP, MarCom
Individual program ranking in U.S. News & World Report Medicine 88, Law 144, Doctor of Pharmacy 60, Doctor of Occupational Therapy 37, Graduate Education online 109 Goals to be set by individual colleges President, Provost, All Colleges, R&SP, MarCom
Average ACT score of incoming cohort of full-time undergraduate students 22.8 23.5 Provost, DEM, UA
UT's designation as a Carnegie Community Engaged Institution Designation in place Maintain designation through renewal process President, Provost, All Colleges, CE, GR
Percentage of students who feel safe on UT campuses as measured by the Campus Climate SurveyDeveloped by UT and first used in 2010. 83% Increase by 2% annually Provost, All Colleges, SA, Counsel, CP


Design a unified branding and marketing process for national and international visibility and reputation-building.

  1. Implement a communications and marketing plan to support the Strategic Plan and other UT planning documents.
  2. Conduct and execute a brand study for UT and UT’s health system.
  3. Develop and implement standards to ensure consistent messaging for all UT materials and media.


Completion of UT branding process and development of consistent messaging 0% 100% VPA, MarCom
Total favorable mentions in highly valued, national media outlets Baseline to be created in 2017 Increase by 5% annually Provost, All Colleges, R&SP, MarCom
Exposure on national television for UT academic programs and research, and UT Athletics events Baseline to be created in 2017 Increase by 5% annually Provost, All Colleges, R&SP, Ath, MarCom


Grow the UT health-care system to better serve northwest Ohio.

  1. Elevate Toledo, Ohio as an academic medical community.
  2. Implement strategies designed to build on the clinical strengths of UT Physicians and UTMC, and enhance specialized services needed in the community.
  3. Grow the reputation and visibility of health-care provision in Toledo by UT faculty, health-care providers, residents and students through strategies specified in the Academic Affiliation Agreement, and the plan for the College of Medicine and Life Sciences.


Center for Medicare and Medicaid Services (CMS) composite quality score A national hospital measure used to identify and reward hospitals for quality care. National mean is reported as 0 One standard deviation above the national mean UTMC
Rating on question "How would you rate your hospital?" in the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS)A national, standardized survey of patients' perspectives on hospital care. 69% 83% UTMC
Number of new patients 35,049 Increase by 20% UTMC, UTP


Increase philanthropy in support of the University’s strategic goals.

  1. Maximize UT fundraising through implementation of national best practices in advancement and development, use of technology and education of UT faculty and administrators regarding friendraising and fundraising strategies, and defining explicit expectations related to dean and faculty fundraising.
  2. Prioritize fundraising for scholarships to provide broad support for student success and affordability.
  3. Increase new philanthropic giving in support of University initiatives as measured by the total amount of new gift commitments in a fiscal year.
  4. Implement a comprehensive capital campaign with an appropriate goal based on analysis.


Undergraduate alumni annual giving participation rate 5.25% 8% with annual growth of 0.25% VPA, UTF, Alum, Dev
Total fundraising to the University as measured by total gift amountAmount of new gifts, pledges, gifts-in-kind and face value of deferred gifts. FY 2016 three-year moving average $18.3 million Increase by 5% annually over a three-year rolling average VPA, UTF, Alum, Dev
Support provided from the UT Foundation to the University FY 2016 five-year moving average $14.75 million Increase by 5% annually over the five-year moving average VPA, UTF, Dev
Planning and initiation of a comprehensive capital campaign 0% 100% President, Provost, VPA, UTF, Alum, Dev, MarCom


Increase promotion of the “Rocket” brand institutionally, locally, regionally and nationally via marketing and promotional efforts.

  1. Compete consistently for Mid-American Conference (MAC) championships in all sport programs and strive for national competitiveness in football, and men’s and women’s basketball.
  2. Continue to be a MAC leader and further grow programs in terms of competitiveness, student-athlete academic achievement and event attendance/fan experience.
  3. Recognize and promote the achievements of student-athlete alumni.
  4. Enhance the UT brand and build employee self-identification/pride.


GPA ranking for student-athletes among all Mid-American Conference (MAC) institutions Ranked No. 1 among MAC institutions with 3.202 GPA Maintain 1st ranking among MAC institutions Provost, All Colleges, Ath
Fan attendance at UT sporting events 28,386 attendees at football, men's and women's basketball Increase fan attendance by 2% annually Ath
Savage and Associats Business Complex Woman being presented certificate Woman being presented certificate Photo of Rocky the Rocket Family of alumni at alumni event
Last Updated: 6/27/22